What Is Coaching?

International Coach Federation defines coaching as the following:

“Coaching is partnering with clients in a thought provoking and creative process that inspires them to maximize their personal and professional potential”

Coaching is also a collaborative process in which the coach supports the client in his/her enhancement of work performance, life experience, self-directed learning and personal growth. This partnership between a coach and an individual supports the achievement of goals set by the individual.

In coaching, the clients being coached are seen to have the “right” insights to answer their own questions. The coach does not come into the conversation as the expert in the client’s life; rather, the coach holds the client as resourceful, creative and whole – very capable of finding her own solutions. The value of the coach here is in helping the individual to see in a new way, so that the answers, which were transparent to the client earlier, become more visible and therefore attainable. The coach creates a safe environment for the individuals to see their own blind spots and, from this, to take actions in alignment with their whole selves.

Through the process of coaching, clients can expect to experience fresh perspectives on personal challenges and opportunities, enhanced thinking and decision-making skills, improved interpersonal effectiveness, and increased confidence in carrying out their chosen work and life roles. With a commitment to enhance their personal effectiveness, they can also expect to see results in the areas of productivity, personal growth and satisfaction with life and work, and the achievement of meaningful goals.

Coaching unlocks a person’s potential to maximise their performance. It helps them to learn rather than teaching them.Broadly speaking coaching is a process that allows an individual or group of people to reflect and gain awareness of who they are, what is important to them, their strengths, challenges, options open to them and what action to take in order to make the changes they want in their work or life.

Unlike training and instruction where the emphasis is on the trainer imparting their knowledge to you, coaching focuses on helping the client take responsibility for identifying their own goals, assessing their own strengths and areas for development and identifying their own solutions for moving forward.

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